Zero. Zilch. Nada.
That was the extent of my social media marketing knowledge.
I mean sure, I used Facebook just like everyone else.
But to manage campaigns, business pages, run ads etc, I had absolutely no clue.
Especially since I took up engineering back in my polytechnic days.
Totally no link to social media, right?
Even so, I always had a keen interest in all things social media.
In fact, it was my unofficial “CCA” back then.
When I wasn’t doing school stuff, I was self-learning how to get sales through social media.
Books, seminars, videos, and just about any resource I could get my hands on.
And soon enough, I learned enough to devise my very own social media simplified framework.
Using that, I helped my friends who were running start-ups to increase their sales.
I trained and taught anyone who was willing to learn.
And best of all, I managed to land my dream career as a highly paid social media marketer.